Logo Gone Wrong!

Logos define brands and they create corporate images because logos are what sticks in people’s mind and creates associations. Think Coca-Cola, Nike, or McDonald’s – what do you instantly picture in mind? Right, their logos. Great logos will never allow their consumers forget about the brand – it’s what prompts them choose one product over alternative: people tend to stick to something familiar, something that brings up positive associations.

While the implementation of an effective logo can set a company up for success, the opposite is also possible. When outside input isn’t gathered to evaluate logo prototypes, designers can miss major steps and the result can be disastrous. Here are 10 examples of missteps and how logos can potentially ruin corporate reputations.

Catholic Church’s Archdiocesan Youth Commission
This logo was developed in 1973 and won an award from the Art Director’s Club of Los Angeles. This example shows how perception can adjust overtime with new generations viewing things much differently from their predecessors.

Kudawara Pharmacy
No explanation is needed on why this logo from Kudawara Pharmacy has gained such widespread public attention. It leaves one wondering what services are offered inside those doors.

KidsExchange
Proper capitalization and a space between the words of the KidsExchange logo could have saved this company a great deal of embarrassment.

MegaFlicks
Many customers may think twice about entering a MegaFlicks store after reading this logo. Lesson to learn: Use fonts carefully or you may regret the results.

Arlington Pediatric Center
The Arlington Pediatric Center is certainly gaining some unwanted publicity when this logo design gone impossibly wrong. While the center may employ wonderful physicians, the public will forever misperceive its services because of this tragic logo.

Junior Jazz Dance Class
The black-and-white images in this logo create an unintended optical illusion. One begins to wonder if it’s a junior dance center or an adult entertainment club.

Instituto de Estudos Orientais
This logo was intended to portray the sun behind a yellow building, but the simple use of two black lines on the building’s roof creates a very different image.

Office of Government Commerce
Even the simple use of three letters to create a logo can generate public outrage. Rotate the logo 90 degrees clockwise and suddenly a very different image appears. The most unfortunate aspect of this logo is it’s still being used by the agency

Clinica Dental
After releasing this logo, Clinica Dental is likely now jokingly referred to as a ‘full-service’ practitioner.

The Computer Doctors
This logo wouldn’t be so bad if only the mouse didn’t look so much like a… well, just view the photo and pass your own judgment.

While it may be comical to view these unfortunate logo creations and ponder how their creators didn’t foresee the tragic misrepresentations, a valuable lesson must also be learned. A logo can make or break a company’s reputation. These examples also demonstrate the importance of obtaining alternate viewpoints on logo prototypes before a brand image is implemented.

To avoid this misuse of creativity as a graphic designer, stick to the basic graphic design principles, adhere to the guidelines provided by your clients, and solicit advice on prototypes before sending them out to the public. By following this advice, you will avoid having your designs join the ranks of logos gone wrong.

Facebook Hashtags Poll!

This is a hotly debated issue, and I’m curious to see where you all stand.

 

Don’t let something that doesn’t matter cause you to lose something that does.

Don’t let something that doesn’t matter cause you to lose something that does. Again – Don’t let something that doesn’t matter cause you to lose something that does – need I say more?

You don't always get a second shot, at least give your best once you get one.

I admire those who keep on saying that they’re living a life of no regrets. I wonder if they had never committed the mistake of taking for granted something, overlooking at things, while wasting all the good everything around them by being stupid, not appreciating what they already have, how lucky they are at the moment, and still spoiling it by doing things they would have lived happier without anyway.

If you are one, you have my thumbs up for being strong, but at the same time, my utmost sympathy. I hope you’d learn soon. Sooner before everything good around you gets completely lost. I wish you wake up one day seeing what you really wanted. If what you have with you right now is life you wish to live in the future, or even just the path to take in the years to come, then make a move. Stop killing the  happy life you are living by wasting time and effort with non-worthy things.

Worth, love, life and happiness are short but deep words. Words that in the harsh path called reality doesn’t always come together, aren’t given in an instant, and never easy to achieve. So if you are lucky to have felt it, cherish everything. Do not waste a second by taking it for granted. If it is another person who have shown you these words, keep my word, that individual is a gift. A keeper.

Never miss a chance. Never waste a moment. Life is short but sweet, happy but heavy, so if by chance you are lucky to have crossed paths with that someone or something that makes you feel complete, or had given you the feeling of contentment, that often underrated word called worth, please, never ever waste it by any means or learn life’s lessons the hard way.

Think about this, losing something even when you have tried and given your all is easier to live with than having that something and losing it on some worthless matters is far harder to live with in a lifetime.

Again, Don’t let something that doesn’t matter cause you to lose something that does.

*sigh* Sorry, this sounded like a personal rant, indeed it is. I know the thought is vague, some might see this pointless, but please, just this single post. I have no one else to talk to right now. Thanks.