AMV BBDO become the biggest agency in the UK. They work with 73 brands and have one simple aim with all of them: to help solve their business challenge with creative ideas that change the competitive landscape. This piece from AMV BBDO for The Economist won a large number of awards back in 2004 including Gold in Eurobest, for Publications & Media for their bright concept. The billboard shows a light bulb that illuminates whenever someone walks underneath it by hooking up a motion sensor. Brilliant idea, let’s just hope it doesn’t rain!


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