Since SexyTapes Are The Trend, Burger King Has A New Marketing Strategy

Burger King U.K. is inviting young men to watch and interact with a bikini-clad girl as she takes her daily shower, in a new “glorious mornings” promotion which urges consumers to “seize the day your way.” The www.singingintheshower.co.uk website is billed as “the world’s first guilt-free shower-cam,” where visitors can ask a 20-year-old woman to wear a different bikini and sing a different song as she takes her morning shower each day. Burger King invites customers to “watch the shower babe shake her bits to the hits at 9:30 a.m. every morning.” And it doesn’t end there — you can also win a date with the “sizzling shower babe” by filling out a form saying why you deserve to be chosen. A Burger King spokesman explained the blatantly male bias of the campaign. He said, “Our research showed that breakfast is a male-centric audience for Burger King; it doesn’t resonate as well with women — we are targeting the people who are buying breakfast.”

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