Monthly Archives: July 2011

ADSpiration: McDonald’s Big Screen Pong!

You could enjoy that Big Mac in the peace and artery-clogging quiet of your local McDonald’s, or you could just catch the next flight to Stockholm, where Ronald apparently serves his meals with a side of interactive, outdoor gaming. It’s all part of something called Pick n’ Play — a new (and pretty ingenious) ad campaign that invites pedestrians to play a game of Pong on a giant Mickey D’s billboard, using only their smartphones. All you have to do is stand in front of the display, log on to Pick n’ Play’s site from your handheld, and wait for your phone to verify your location. From there, you’ll have to manipulate an onscreen paddle using your device’s touchscreen, while doing battle with a game that gets increasingly more difficult. Last thirty seconds, though, and you’ll get a free, lipid-drenched treat of your choice, courtesy of the Golden Arches. Best of all, you won’t even have to download an app to get your Pong on — putting you one step closer to that coronary you’ve always wanted. Trot past the break to see it for yourself.

 

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ADSpiration: Coke Goes Green!

Sure, we’ve seen plenty of cool billboard features over the years, from facial recognition to interactive Pong games, but few have managed the dual feat of promoting a popular soft drink and making the world a slightly greener place. All of that fuzzy area you see surrounding the silhouette of the Coke bottle in the above 60 by 60 foot billboard is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wildlife Fund. No word on when it might be greening up more skylines around the world. Press release below.

Coca-Cola & WWF Unite to Unveil 1st Plant Billboard In RP

Coca-Cola Philippines and World Wide Fund for Nature-Philippines (WWF) today unveiled the first plant billboard in the country, an iconic structure to represent the long-standing partnership between the two organizations to make a positive difference in the environment.

The partnership spans across two areas of Coca-Cola Philippines’ Live Positively sustainability program:

Water Stewardship — Since 2008, Coca-Cola Philippines has partnered with WWF in an effort to help conserve critical watersheds in the country. It is one of the environmental initiatives implemented by Coca-Cola Philippines to strive to be a water sustainable business and replenish the amount of water equivalent to what the company uses in all of their beverages and their production.
Climate Protection — Coca-Cola Philippines is a major corporate partner of WWF in this year’s Earth Hour and in the other programs throughout the rest of the year challenging individuals, companies and organizations to go “Beyond the Hour.”

The 60 x 60 ft. plant billboard, located along Northbound EDSA-Forbes, utilizes a thriving species of Fukien tea plant, which absorbs air pollutants. According to botanist Anthony Gao, each plant can absorb up to 13 pounds of carbon dioxide in a year, on the average. “This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate.” Gao says.

Recyclable materials were used for the overall make-up of the billboard. 3,600 pots were used, recycling old bottles of various Coca-Cola products. These bottles were filled with a potting mixture made up of a combination of industrial by-products and organic fertilizers-a formulation that is stable and light-weight. These bottles were also designed to contain the plants securely and to allow the plants to grow sideways. Additional holes were made for proper drainage and for holding the drip lines in place.

A drip irrigation system, also known as trickle irrigation or micro-irrigation, was especially installed for efficient water distribution. This irrigation method saves water and fertilizer by allowing water to drip slowly to the roots of plants, through a network of valves, pipes, tubing and emitters. The system is operated on a schedule to distribute water with nutrients to the plants. It provides the plants with what they need when they need it.

With all the eco-friendly mechanism it employs and the relevant advocacy it stands for, this innovative advertising is a salient reminder for Filipinos to take an active hand in protecting and saving the environment.

“We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company’s Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact,” said Guillermo Aponte, president of Coca-Cola Philippines.

“We’re grateful for Coca-Cola Philippines’ commitment to a partnership with WWF, focusing on water stewardship and climate protection”, said Lory Tan of WWF. “Through these partnerships, we will work to help Coca-Cola Philippines achieve its Live Positively environmental targets and strive together towards environmental sustainability in the Philippines.”

Way to go Coke!

 


The Not So “Common Mailboxes”

Who said snail mails are out of the picture already? Yes, messaging had evolved so much since the introduction of modern technology, but that ain’t keeping this hardcore snail mail lovers on redefining their mode of communication. See the epic mailboxes (when I mentioned mailbox what I meant was the real one, not the one in your mobile phones or emails).

 


Maxim Fail!

Maxim magazine had a photoshoot with Kata Dobo.  And after the photoshoot was done they ran those images through photoshop.

Think she’s in nice shape? Maybe,but its funny that the tiles on the walls are not so in shape. Take a closer look at the right side of her mid section, it had been pushed in and the left side of her chest has been stretched.

Here is another shot:

On this, one of her sides were really pushed in.

 

 

 


Animals that Can Paint (some even better than me)

After his owner attached a paintbrush to his favorite rubber bone, Sammy took up painting, and never looked back. Inspired by his lush surroundings, in Eastern Shore, Maryland, Sammy creates the most amazing abstract paintings, using a variety of colors. You may think this puppy’s art is a joke, but his paintings have been showcased in various New York art galleries, and some have sold for up to $1,700.

Yes, you read it right; Some better than be, and maybe even than you too. Amazingly cute!

A farm in Buckfastleigh, Devon, England has stumbled upon a novel idea to raise funds for their Farm Crisis Network charity. The farm has enlisted the help of two piglets, known as “Van Snout” and “Bottabelli” who one day accidentally got into a few cans of non-toxic paint, and the next day had become artists. Their work is comparable to a Jackson Pollock painting for its messy and loose design, and wild mix of colors. Farm owner Chris Murray said “The pigs tended to go more for pointilism – they weren’t too keen on cubism. We think of them as our little Pigassos.” The paintings sell for up to £16 each and have raised more than £150 so far, which is sure to grow once the news spreads. The quality of the paintings is actually quite good, so good that you may be surprised to see who the true artists are behind the works.

See more here!


Rainy Day Playlist

It’s a rainy morning here in this side of town. Streets are wet, so as me, dripping as I came in to the office. It’s only past 9 in this Tuesday morning yet so much had happened, classes were suspended, I just heard that there had been an almost intensity 6 earthquake around 1a.m. a while ago (I was dead asleep that time so I was not sure), and here we have a sleep-inviting cold weather. Well, over all this one is certain, on this kind of a mood, a well selected playlist on your iTunes makes the day a lot smoother.

Music sets a better mood on any day, and this got me thinking, have you had this certain playlist/batch of songs that you love to play on such occassions? Well, here’s my top 5 lazy rainy day songs in random order:

Sleep All Day – Jason Mraz

Sunday Morning – Maroon 5

Breathe In – Frou Frou

All I Need – Air

Fidelity – Regina Spektor

 

And oh! The Lazy Song by Bruno Mars is a special mention. Mind sharing yours?

 

Have a nice day!

 

 


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