Designing a Project Without A Design Brief Is Like…

Here are the best of Designing a project without a design brief is like…

#1. Filling an order for a steak in a restaurant kitchen which reads, “I’ll have a cow piece, thanks.”

#2. Playing charades. Designer: “Okay, you’re pointing to a paper, so this must be a print project… no? Wait – Web! You’re holding up three fingers, so you need it in three weeks? WHAT?! THREE HOURS?”

#3. Being a fortune teller with a crystal ball. Designer: “Ooooh, I see you have a big event coming up. You will need an advertising campaign. It will be all wrong until 4 a.m. the night before we go to print. Yes, the Great Designer never guesses, she knows.”

#4. A forensic artist drawing a suspect. Designer: “From what you described, this is what you want for your brochure.” Client: “No, that’s basically my competitor’s brochure. I wanted that but BETTER.”

#5. Buying your wife surprise jewelry. Designer: “Last time we met, my client mentioned tri-folds. She probably wants a tri-fold. And she always signs her email in comic sans. She must like comic sans. And the design will match her signature!”Image

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