Category Archives: ARTspirations

ADSpiration: Interbest’s Male Stripper Billboard

Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by  a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.

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Credits to the genius brains behind this campaign, Y&R Not Just Film’s  team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.

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Nerd Lovin’

My weekend is almost a wrap, had a good family day at a themed park, had my fair share of quality rest and relaxation on my favorite place, and had a good uninterrupted marathon of my favorite comedy series, The Big Bang Theory. Much of the show focuses on science, particularly physics, and on the everyday lives of the four genius main characters… oh well, who doesn’t know the show right? Why should I bother briefing it…

The Big Bang Theory’s  third season episodes revolves around Leonard and Penny’s relationship with  some love/romantic twists with the other main characters, which then reminded me of a collection of posters I had saved a long time ago of minimal pick-up line posters with a cute nerdy twist.

Hope you like it!


Where Zombies Belong.

Zombie postmen. Zombie hot dog vendors. Zombie construction workers. It’s no wonder even the dogs of New York are completely freaked out.

This was an old guerilla campaign made by AMC with Thinkmodo.

AMC Networks Inc. doesn’t want fans to forget that its flagship channel AMC, home of “Mad Men” and “The Walking Dead,” has been off Dish Network Corp.’s satellite TV systems. So it’s resorting to some zombie-tastic marketing.

AMC put up a YouTube video entitled “Zombie Experiment NYC” with the caption “Could zombies live among us?” The video, created by Thinkmodo, a New York-based viral marketing firm hired by AMC for this project, shows the process of painstakingly outfitting about 13 actors in gory, gut-twisting zombie makeup and letting them loose throughout New York City–much to the horror of innocent bystanders.

At the end of the video, one zombie creepily drags a Dish satellite dish behind it, and bright block words appear on the screen: “Zombies don’t belong here. Put them back on TV.”  The video then directs viewers to putzombiesback.com, AMC’s website advertising that Dish has dropped AMC and the popular zombie drama “The Walking Dead,”. The video comes about a month after Dish dropped AMC’s channels, which include AMC, We TV, IFC and Sundance Channel. At the time, Dish cited the channels’ high cost compared to their relatively low viewership among Dish subscribers, though AMC said Dish was attempting to gain leverage in an unrelated lawsuit between the two companies. The dispute has kept AMC and its sibling channels off the TV lineup for Dish’s 14 million satellite subscribers, cutting into the ratings for the channels.

Zombie at NYC 4 Zombie at NYC 3 Zombie at NYC 2 Zombie at NYC 1

 

Only two days after its posting, the “Zombie Experiment” video already has more than 650,000 views on YouTube, fulfilling the viral message AMC was going for. Have a look at the reactions of New Yorkers confronted with realistic zombies.


DIGITAL ART CONTEST!

TODAY is a payday, other than that, it’s the digital poster contest I joined’ deadline!

I hope you can help me catch up and promote it!

If you feel that this deserves that much sought after like of yours, please like thisby going on this page!

 

This is the second. Check and like it here!

 

I know, this was a lousy invite and even a lot lousier composition to pursue any to like this, come on, it wouldn’t hurt to like :)

Again, here are the links!

1ST ENTRY

2ND ENTRY

 

Have a nice day!


Busy

Yes, that's me. Gaaaaaaaah!


Why You Can’t Buy Creativity

“The work had better be good, I’m paying them enough.” Over the years I’ve heard this statement – or versions of it – from many different managers charged with getting creative work out of their teams.”

From a conventional management perspective, it probably sounds like common sense. But to anyone who understands the nature of creativity and what motivates creative people, it’s a recipe for disaster.

Rewarding people for hard work is a great thing to do, but it’s no guarantee of loyalty – and certainly no guarantee of creativity. And using rewards as an incentive – or even a threat – has been proven not to work when it comes to complex, challenging, creative work.

When you’re focused on a reward, you’re not focused on the work itself. And as any creative will tell you, doing outstanding creative work – whether solving a technical problem or creating a work of art – requires 100% focus on the task in hand, to the point of obsession. You have to love what you do.

Of course companies need to pay people well. If they don’t, compensation becomes a bone of contention, and a distraction from their work. But if you really want outstanding creative performance, you need people to focus on intrinsic motivations – factors inherent in the work itself. Things like challenge, interest, learning, meaning, freedom, and creative flow. They are what really motivates creative people – and the research demonstrates a strong link between levels of intrinsic motivation and creativity.

“If you really want outstanding creative performance, you need people to focus on intrinsic motivations – factors inherent in the work itself.”

In The Rise of the Creative Class, Richard Florida discusses the results of an Information Week survey of 20,000 IT workers, who were asked “What matters most to you about your job?”. Florida points out that not only did money (an extrinsic motivation) rank only fourth, behind three different types of intrinsic motivation, but that “nine of the ten highly valued job factors are intrinsic”. And remember, it was a survey of IT workers, who might be expected to take a more hard-nosed approach to motivation than more artistic types.

You Can’t Buy Creativity – You Have to Inspire It

Money buys you people’s time. It should also guarantee you basic professional competence. But you don’t get outstanding creativity by simply offering more money. You get mercenaries.

If you want real creativity – the magic ingredient X that sets the product apart – you need to inspire it, by showing them what makes the work fascinating, challenging, meaningful, and fun. And you need to give them freedom to do it their way, rather than micro-managing every step.

How to Keep Your Creative Spark Alight

If you’re a creative, you probably experience a tension between following your own creative inclinations vs giving the market (your boss, clients, or customers) what it wants. Spend too much time on your own pet projects and you risk disappointing the VIPs in your working life. But if you spend too much time on well-paid work that doesn’t inspire you, your creativity will fade away.

So it’s vital to strike a balance between intrinsic and extrinsic motivations in the work you take on. Sometimes you need to take on a less glamorous project or job to pay the bills – if so, make time for more interesting creative pursuits, in the evenings and weekends if need be. This will keep your creative spark alive and make you less resentful of the grunt work.

And challenge yourself to take a creative approach to any job you take on, no matter how unpromising the brief. It could be as mundane as packaging elastic bands, but if you keep coming up with original and valuable solutions, you’ll earn a reputation for priceless creativity.

What Motivates You and Your Team?

Think about the best piece of creative work you ever did – what motivated you to do it?

Any tips on motivating and inspiring creative employees?

 


ARTspiration: Vexel Art

I’m sure that you’ve heard of vector art and that you have probably seen some beautiful illustrations and designs made by using this creative and always somewhat different form of graphic design. Ok, so there’s a new trend in this domain that’s called Vexel. It somehow improves the illustration by adding a marvelous sense of depth and volume to it, which is pretty difficult to achieve, if not out of question, with just vector.

So, in this collection, you will see some pretty amazing vexel art illustrations and maybe, it will be possible to sense the difference between these two techniques. Although both are pixel-based, they use different kinds of layers. To create vectors there are used vector layers, but in the case of vexels, the layers used are raster type, which give an exclusively wonderful aspect to the image in comparison with vector-based illustrations. Most vexel art illustrations are designed at very high resolution, as their use, in spite of giving the image an incredible aspect, tend to reduce the scalability of the illustration if it is to be printed, this being one little shortcoming for vexel-art.

Ok, enough conversation, here’s the showcase comprising 25+ incredible vexel art illustrations for your enjoyment and inspiration. I’m sure that you’ll find this form of graphing design breath-taking and will wish to find out more about it. But for now, take a look at these illustrations.


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