Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
Credits to the genius brains behind this campaign, Y&R Not Just Film’s team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.
This is what you call a car pool
This is a creative ad by Mini Cooper placed at the Zurich, Switzerland train station. It gives the perception that the Mini Cooper just fits for anyone, everyone.
A picture is worth a thousand words but in the case of a printed ad, things are different. Besides the main message, it must be persuasive, to arouse curiosity and attract new customers.
Add this to the long line of super smart ads of one of the most successful fast food franchise internationally (thanks to ads like this), McDonald’s.
Sandwich for the Experts
“The man who stops advertising to save money is like the man who stops the clock to save time.”
In tribute to the brains behind the ads that had me say wow, to the out of the box ideas that stamped their products in our daily lives, and to the gang behind the strategies that made us blindfolded-ly spend our money for their profit, I would post some classics and classic-to-be’s on the elite field of advertising.
Forbes Print Ad
Since I am currently working at Summit Media, country’s leading publishing company with over 22 leading titles (plugging.. haha!), this ad would seem fit to be the first on the post. To describe it in one word – STRONG.