Unilever claims that this video made by Oglivy is the most viewed viral ad in history, generating around 150 million views on its first month of release.
Tag Archives: Advertising
Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
Credits to the genius brains behind this campaign, Y&R Not Just Film’s team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.
Zombie postmen. Zombie hot dog vendors. Zombie construction workers. It’s no wonder even the dogs of New York are completely freaked out.
This was an old guerilla campaign made by AMC with Thinkmodo.
AMC Networks Inc. doesn’t want fans to forget that its flagship channel AMC, home of “Mad Men” and “The Walking Dead,” has been off Dish Network Corp.’s satellite TV systems. So it’s resorting to some zombie-tastic marketing.
AMC put up a YouTube video entitled “Zombie Experiment NYC” with the caption “Could zombies live among us?” The video, created by Thinkmodo, a New York-based viral marketing firm hired by AMC for this project, shows the process of painstakingly outfitting about 13 actors in gory, gut-twisting zombie makeup and letting them loose throughout New York City–much to the horror of innocent bystanders.
At the end of the video, one zombie creepily drags a Dish satellite dish behind it, and bright block words appear on the screen: “Zombies don’t belong here. Put them back on TV.” The video then directs viewers to putzombiesback.com, AMC’s website advertising that Dish has dropped AMC and the popular zombie drama “The Walking Dead,”. The video comes about a month after Dish dropped AMC’s channels, which include AMC, We TV, IFC and Sundance Channel. At the time, Dish cited the channels’ high cost compared to their relatively low viewership among Dish subscribers, though AMC said Dish was attempting to gain leverage in an unrelated lawsuit between the two companies. The dispute has kept AMC and its sibling channels off the TV lineup for Dish’s 14 million satellite subscribers, cutting into the ratings for the channels.
Only two days after its posting, the “Zombie Experiment” video already has more than 650,000 views on YouTube, fulfilling the viral message AMC was going for. Have a look at the reactions of New Yorkers confronted with realistic zombies.
Electricity, lighting and other street poles are ideal place for creative city advertising. Genius pole banners attract attention even at big distances.
We’ve all become aware of how important advertisements can be to help put any company’s message across. Many ads contain a lot of content as well as colour even though this is not a must. In fact, a simple ad can also do wonders — given that it carries a particular strong message.