Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
Credits to the genius brains behind this campaign, Y&R Not Just Film’s team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.
Recently, advertising geniuses had been exploring on out-of-the-box ways of promoting their products. In today’s time, where giant billboards occupy any man’s views on a busy highway, having your ad noticed is becoming quite a task. So the brains behind these ads found a way to exploit what there is; buildings.
Here is a list compiled by Billboard.com enumerating the singers/bands of this decade that were considered “one-hit wonders”–meaning, he blasted into the scene with what looked like a promising music career, only to never be heard again after their one single. The biggest one hit wonder of last
Bad Day? Like Bad decade eh?
decade was Daniel Powter’s “Bad Day”. It was used as the kiss-off song for the 5th season of “American Idol,” which gave the song enough juice to become the biggest single of 2006. The song went to No. 1 in April and stayed at the top for five weeks. But Powter’s good fortune didn’t last long; he hasn’t visited the Hot 100 since.
Follow the rest of the one-hit-wonders at Billboards.com, right click here