Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
Credits to the genius brains behind this campaign, Y&R Not Just Film’s team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.
I remember 2 years ago, when I was still staying at our home at Valenzuela (okay, it’s literally around 20 steps away from the boundary of Bulacan) that I have to commute at an average of 2 and a half hours one-way (travel time doubles if it is raining) daily just to get to my former office at Eastwood (3 hours if I’m going to my current office here at Summit). That travel includes a 5 minute pedicab ride (if our place is not flooded),
Okay, this is not exactly the pedicab that I take, but it looks close to this whenever it rains at our place
an irritating, time-consuming 40 minutes to 1 hour sardines-packed bus ride, 30 minutes to 1 hour long line of wait at the f*!@ing MRT North-Edsa station, then I get possessed upon entering and find myself arriving at the office still 30 minutes late despite of the fact that I woke up 6am and left home right before 7am just to beat my 9am office hour. EFF!
I know thousands of other people shares the same dilemma everyday. And here are some examples of people you don’t want to meet in any of the crowded trains in Metro Manila:
The Crazed Addict – For whatever reason, this is the person you’d most hate to be riding with in a train. The crazy addict would tend to mumble or talk a lot of nonsense and even argue about anyone he thinks is sneering at him. The hard part is when this type of person suddenly becomes physically violent. Watch an example of this type of person in this video (click here).
The Preacher – Buses are no longer the domain of religious fanatics who preach the Bible to passengers. These types of persons are still rarely seen in metro trains. Sadly, even the loud sound of the train traveling on metal tracks isn’t enough to drown out the sound of these people who scream at the top of their voice in order to let everyone in the train cab hear the Word of God. An example of the preacher is found in this video (click here).
Learn more of these people you don’t want to meet on an MRT and tips on how to be a responsible passenger at loQal.ph