Tag Archives: New York City

ONE DAY

One day, after all the years of planning, you will realize that you reached the place you were working toward and then you reached it again, and again, and you’re dumbfounded by the realization that life is a constant game of reaching for somewhere we’ll never quite be. It’s on this day that you realize that there is an art in just being. That the past and future are illusions. You may not be able to execute it perfectly, but you realize that living in the moment is the only non-delusional choice we have

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Where Zombies Belong.

Zombie postmen. Zombie hot dog vendors. Zombie construction workers. It’s no wonder even the dogs of New York are completely freaked out.

This was an old guerilla campaign made by AMC with Thinkmodo.

AMC Networks Inc. doesn’t want fans to forget that its flagship channel AMC, home of “Mad Men” and “The Walking Dead,” has been off Dish Network Corp.’s satellite TV systems. So it’s resorting to some zombie-tastic marketing.

AMC put up a YouTube video entitled “Zombie Experiment NYC” with the caption “Could zombies live among us?” The video, created by Thinkmodo, a New York-based viral marketing firm hired by AMC for this project, shows the process of painstakingly outfitting about 13 actors in gory, gut-twisting zombie makeup and letting them loose throughout New York City–much to the horror of innocent bystanders.

At the end of the video, one zombie creepily drags a Dish satellite dish behind it, and bright block words appear on the screen: “Zombies don’t belong here. Put them back on TV.”  The video then directs viewers to putzombiesback.com, AMC’s website advertising that Dish has dropped AMC and the popular zombie drama “The Walking Dead,”. The video comes about a month after Dish dropped AMC’s channels, which include AMC, We TV, IFC and Sundance Channel. At the time, Dish cited the channels’ high cost compared to their relatively low viewership among Dish subscribers, though AMC said Dish was attempting to gain leverage in an unrelated lawsuit between the two companies. The dispute has kept AMC and its sibling channels off the TV lineup for Dish’s 14 million satellite subscribers, cutting into the ratings for the channels.

Zombie at NYC 4 Zombie at NYC 3 Zombie at NYC 2 Zombie at NYC 1

 

Only two days after its posting, the “Zombie Experiment” video already has more than 650,000 views on YouTube, fulfilling the viral message AMC was going for. Have a look at the reactions of New Yorkers confronted with realistic zombies.


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