Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.
Credits to the genius brains behind this campaign, Y&R Not Just Film’s team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.
Here are the best of Designing a project without a design brief is like…
#1. Filling an order for a steak in a restaurant kitchen which reads, “I’ll have a cow piece, thanks.”
#2. Playing charades. Designer: “Okay, you’re pointing to a paper, so this must be a print project… no? Wait – Web! You’re holding up three fingers, so you need it in three weeks? WHAT?! THREE HOURS?”
#3. Being a fortune teller with a crystal ball. Designer: “Ooooh, I see you have a big event coming up. You will need an advertising campaign. It will be all wrong until 4 a.m. the night before we go to print. Yes, the Great Designer never guesses, she knows.”
#4. A forensic artist drawing a suspect. Designer: “From what you described, this is what you want for your brochure.” Client: “No, that’s basically my competitor’s brochure. I wanted that but BETTER.”
#5. Buying your wife surprise jewelry. Designer: “Last time we met, my client mentioned tri-folds. She probably wants a tri-fold. And she always signs her email in comic sans. She must like comic sans. And the design will match her signature!”
My weekend is almost a wrap, had a good family day at a themed park, had my fair share of quality rest and relaxation on my favorite place, and had a good uninterrupted marathon of my favorite comedy series, The Big Bang Theory. Much of the show focuses on science, particularly physics, and on the everyday lives of the four genius main characters… oh well, who doesn’t know the show right? Why should I bother briefing it…
The Big Bang Theory’s third season episodes revolves around Leonard and Penny’s relationship with some love/romantic twists with the other main characters, which then reminded me of a collection of posters I had saved a long time ago of minimal pick-up line posters with a cute nerdy twist.
Hope you like it!
Zombie postmen. Zombie hot dog vendors. Zombie construction workers. It’s no wonder even the dogs of New York are completely freaked out.
This was an old guerilla campaign made by AMC with Thinkmodo.
AMC Networks Inc. doesn’t want fans to forget that its flagship channel AMC, home of “Mad Men” and “The Walking Dead,” has been off Dish Network Corp.’s satellite TV systems. So it’s resorting to some zombie-tastic marketing.
AMC put up a YouTube video entitled “Zombie Experiment NYC” with the caption “Could zombies live among us?” The video, created by Thinkmodo, a New York-based viral marketing firm hired by AMC for this project, shows the process of painstakingly outfitting about 13 actors in gory, gut-twisting zombie makeup and letting them loose throughout New York City–much to the horror of innocent bystanders.
At the end of the video, one zombie creepily drags a Dish satellite dish behind it, and bright block words appear on the screen: “Zombies don’t belong here. Put them back on TV.” The video then directs viewers to putzombiesback.com, AMC’s website advertising that Dish has dropped AMC and the popular zombie drama “The Walking Dead,”. The video comes about a month after Dish dropped AMC’s channels, which include AMC, We TV, IFC and Sundance Channel. At the time, Dish cited the channels’ high cost compared to their relatively low viewership among Dish subscribers, though AMC said Dish was attempting to gain leverage in an unrelated lawsuit between the two companies. The dispute has kept AMC and its sibling channels off the TV lineup for Dish’s 14 million satellite subscribers, cutting into the ratings for the channels.
Only two days after its posting, the “Zombie Experiment” video already has more than 650,000 views on YouTube, fulfilling the viral message AMC was going for. Have a look at the reactions of New Yorkers confronted with realistic zombies.
Electricity, lighting and other street poles are ideal place for creative city advertising. Genius pole banners attract attention even at big distances.