ADSpiration: Interbest’s Male Stripper Billboard

Just this morning, as I was browsing through the net some visual inspirations to fuel my hump day, I came across this genius campaign made by  a Dutch outdoor advertising company, Interbest. They used a male stripper to build awareness of their billboard visibility in a campaign that has won Gold at the 2011 Clio Awards. The campaign involved a progression of billboards each showing the overweight man in fewer clothes with the text: “The sooner you advertise here, the better”. Just in time, the billboard is taken up with an advertisement for Radio 2, BBC’s national radio station. The campaign is a development of an earlier series of billboards which won a Silver Outdoor Lion at Cannes in 2010.

Credits to the genius brains behind this campaign, Y&R Not Just Film’s  team, art director Marq Strooy, copywriter Robin Zuiderveld, production manager Tilly van Duivenbooden, photographer Morad Bouchakour, account manager Jacqueline Loomans, and advertiser’s supervisor Meindert Van Den Heuvel.

Designing a Project Without A Design Brief Is Like…

Here are the best of Designing a project without a design brief is like…

#1. Filling an order for a steak in a restaurant kitchen which reads, “I’ll have a cow piece, thanks.”

#2. Playing charades. Designer: “Okay, you’re pointing to a paper, so this must be a print project… no? Wait – Web! You’re holding up three fingers, so you need it in three weeks? WHAT?! THREE HOURS?”

#3. Being a fortune teller with a crystal ball. Designer: “Ooooh, I see you have a big event coming up. You will need an advertising campaign. It will be all wrong until 4 a.m. the night before we go to print. Yes, the Great Designer never guesses, she knows.”

#4. A forensic artist drawing a suspect. Designer: “From what you described, this is what you want for your brochure.” Client: “No, that’s basically my competitor’s brochure. I wanted that but BETTER.”

#5. Buying your wife surprise jewelry. Designer: “Last time we met, my client mentioned tri-folds. She probably wants a tri-fold. And she always signs her email in comic sans. She must like comic sans. And the design will match her signature!”

Nerd Lovin’

My weekend is almost a wrap, had a good family day at a themed park, had my fair share of quality rest and relaxation on my favorite place, and had a good uninterrupted marathon of my favorite comedy series, The Big Bang Theory. Much of the show focuses on science, particularly physics, and on the everyday lives of the four genius main characters… oh well, who doesn’t know the show right? Why should I bother briefing it…

The Big Bang Theory’s  third season episodes revolves around Leonard and Penny’s relationship with  some love/romantic twists with the other main characters, which then reminded me of a collection of posters I had saved a long time ago of minimal pick-up line posters with a cute nerdy twist.

Hope you like it!